Pure Michigan’s ‘Fresh Lives Here’ Campaign Puts Munising in the Spotlight
The latest Pure Michigan campaign turned the spotlight on Munising, capturing its natural splendor and local culture with the help of Gorilla, a media production company based in Grand Rapids. As part of a series featuring three Michigan communities—Muskegon, Saugatuck, and one in the Upper Peninsula, Munising— the campaign was produced in collaboration with the creative agency MMGY Global from Overland Park, Kansas, hired by Pure Michigan.
Read MorePure Michigan’s ‘Fresh Lives Here’ Campaign Puts Munising in the Spotlight